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Ezra Harris
Ezra Harris

Buy My Pillow



My Pillow, Inc. (stylized as MyPillow) is an American pillow-manufacturing company based in Chaska, Minnesota.[2] The company was founded in 2009 by Mike Lindell, who invented and patented My Pillow, an open-cell, poly-foam pillow design. From 2004 to 2009, My Pillows were sold through Lindell's Night Moves Minnesota, LLC, and have been sold through My Pillow, Inc. since 2009.[3] My Pillow has sold over 41 million pillows, due mostly to TV infomercials.[4][5] The company started with five employees in 2004 and had 1,500 employees by 2017.[6]




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My Pillow has sponsored conservative political activities. It has been fined and has settled multiple lawsuits related to misleading advertising, including a 2017 settlement in a class action lawsuit against their buy one, get one free promotions.[7][8] The company made scientifically unsupported claims that its pillows could cure insomnia and ailments such as sleep apnea, fibromyalgia, and multiple sclerosis.[9] In 2022, it was sued along with Lindell by election technology company Smartmatic for allegedly making false claims about Smartmatic voting machines in order to promote its products.[10]


My Pillow was founded by Mike Lindell of Minnesota.[11][12] To help fund the development of the pillow, Lindell sold four bars he owned in Carver County, Minnesota, and mortgaged his house.[2][6] At first, Lindell hand-sewed the pillows himself and handled all the sales and distribution with help from his family.[6]


The company's success took off after an infomercial in October 2011.[14] The 30-minute show was shot in one day in front of a live studio audience and cost $500,000 to produce and launch.[15] As of September 2013, the infomercial was running an average of 200 times per day on local and national networks. Since it first aired, My Pillow has sold more than 30 million pillows and grown from 50 employees to over 1,500.[5][15][16]


In July 2015, Lindell and My Pillow sponsored an attempt to set a new Guinness World Record for the world's largest pillow fight at a St. Paul Saints baseball game. The fight featured 6,261 participants, beating a previous record of 4,201.[17]


In May 2018, Lindell and My Pillow again broke the Guinness World Record for the world's largest pillow fight, this time at the evangelistic PULSE Movement event held at the U.S. Bank Stadium, after Lindell led over 45,000 people in prayer.[18][19][20]


The company's headquarters, call center and customer service center are located in Chaska, Minnesota.[2] My Pillow manufactures pillows, mattresses, mattress toppers and covers, Giza cotton sheets, towels and pet beds[21] at its 70,000 square-foot manufacturing plant in Shakopee, producing approximately 25,000 pillows per day.[16][22] Some products are marketed as "proudly American made".[23]


My Pillow products are a patented design involving a mix of different-sized pieces of open-cell poly-foam. Lindell says he tested 94 different foams before deciding on the right one.[6] The pieces are chopped to specification by a machine Lindell developed based on a piece of farm equipment. The mix also contains a resin that enables the foam to retain much of its shape when molded to the user's preference. The pillows are non-allergenic, dust mite-resistant, washable, and dryable.[6] In 2013, QVC awarded My Pillow its Q-Star Award for Product Concept of the Year.[28]


In April 2016, a class action lawsuit was proposed for the pillows being falsely advertised, among the complaints being that Lindell is marketed as a "Sleep Expert," despite having no board certification or special training in sleep medicine.[7] The Better Business Bureau received 220 complaints regarding the company from 2013 to 2016.[29]


On November 1, 2016, My Pillow agreed to pay $1 million ($995,000 in civil penalties and $100,000 to California charities benefiting homeless persons and victims of domestic violence) to settle a false advertising lawsuit brought in Alameda County Superior Court by Alameda County and eight other California counties.[31] The lawsuit challenged the company's marketing claims. This included claims without proof that its products could help people with fibromyalgia, restless leg syndrome and sleep apnea.[31] In the past, the company had published testimonials claiming its products could ease symptoms of cerebral palsy, acid reflux and menopause.[31] As part of the settlement, the company was banned "from making claims in California that its pillows can cure or treat diseases and their symptoms without a human trial to back up the statements."[31] "In addition, My Pillow must stop promoting itself as the 'official pillow' of the National Sleep Foundation because it failed to disclose its financial connection with the foundation to consumers."[30]


A portion of My Pillow proceeds goes to the Lindell Foundation, a charity that assists addicts, veterans, cancer patients, and other people in need.[22][41] In March 2015, My Pillow donated pillows to the Sandra J. Schulze American Cancer Society Hope Lodge, which houses patients and their caregivers when traveling for treatment.[42][43] As of 2017, the company was donating a pillow to charities such as homeless shelters and hospitals for each order made in the associated Minnesota community. South Dakota, Nebraska, Minnesota, Arizona, Idaho, South Carolina, North Carolina, Montana and New York are some of the states to which the company has donated over 10,000 pillows.[44] My Pillow donated 60,000 pillows in 2017 to Hurricane Harvey victims in Texas.[45]


The My Pillow company Twitter account (@mypillowusa) was permanently suspended in February 2021 for violating Twitter's policy on ban evasion. After his personal account was banned for promoting election disinformation, Lindell used the company's Twitter account to post "Jack Dorsey is trying to cancel me (Mike Lindell) out!".[51]


David Hogg said in February 2021 that he would launch an "ethical" competitor to MyPillow, a move described by The Daily Dot columnist David Covucci as "heating up" the "pillow wars".[52] In April 2021, Hogg resigned from Good Pillow and released all his shares, ending his attempt to challenge MyPillow.[53]


After these at-home tests, we sent the pillow to our lab in Cambridge, Massachusetts, for additional testing. Our in-house scientist used an electric blanket to measure heat retention, weighed the pillow down overnight to assess its ability to spring back come morning, and washed it to make sure it could withstand water-logging and drying.


Though the foam withstood our wash test, the fabric encasement was another story. The pillow encasement looked like it had been dunked in drool. (Sadly, one of our testers would know, as she is a chronic drooler.)


The polyfoam inside each MyPillow is shredded in order to enhance the fluffable, foldable qualities. The folks at MyPillow suggest that, if your pillow ever gets a little flat, you can just throw it in the dryer for 10-15 minutes and its fluffiness will soon be restored.


So, I made my way to the laundromat, tossed them all into the dryer for 15 minutes. When they emerged, they felt much fluffier and I could clearly see the difference in fill level. Once the pillows were officially ready to be tested, I had worked up a nap-appetite!


Many stomach sleepers like to stretch their arms out and embrace the pillow from underneath, and I found this to be really comfortable with the yellow MyPillow. As I said, the fill is very soft and foldable so you can kind of prop up the areas you want to be loftier, and flatten the spots that you need to be less elevated.


I did notice, again, that the shredded polyfoam has the potential to divide within the pillow a bit, so I kind of had to fluff it up a few times in order to achieve even pressure relief and get rid of that lumpy feel. I had seen some online reviews complaining about a similar issue with the fill, so I did worry that this might be an ongoing issue.


Sleeping in the lateral position was also pretty cozy, but again, I needed a little extra firmness. So, I folded the side of the pillow between my face and my arm and slipped sweetly into my comfort zone. The fill offered a nice balance between plushness and support. As a side sleeper, I love to be able to get my pillow to the perfect firmness and loft so that I can stay in that position all night.


Lindell, the pillow entrepreneur who has made headlines in recent months for insisting that Donald Trump won the 2020 election, told Insider that he was informed by a Walmart representative that his products would only be available online.


BBB files indicate that this business has a pattern of complaints concerning the on-going Buy-One-Get-One (BOGO) offer for the premium pillow offered on their website. Consumers complaints allege confusion regarding the BOGO pricing of the pillows, as different pillow styles are offered in retail stores than those offered on the website. The premium pillows are only offered on the website and the standard pillows are only offered in retail stores. The business has responded to all complaints and has informed BBB they will be making changes to their advertising and packaging to clarify the different types of pillows.


If you are considering purchasing this pillow from Amazon.com, there are a number of factors you should take into consideration. Looking at the pros and cons of buying this product from the online giant will enable you to make a more informed decision. 041b061a72


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